Our History

Our ice cream vans are equipped with the original italian made Carpigiani Soft Serve Machines that made retro ice cream vans a household name... and you can taste the difference. What do we know about ice cream?

MATRIX FUN FOODS is a third generation family run business starting in 1943. Our roots in the ice cream industry can be traced back to Europe. We operated a small manufacturing operation and retailed Ice cream at festivals and sporting events. When arriving in Australia in 1965 we continued the family tradition and began manufacturing and retailing ice cream.

We are well renowned as the original pioneers of the ice cream van concept through the mid 60's in Australia. During that time we've built an enviable reputation for our professionalism and quality of service. Our speciality is Ice-Cream and FUN FOOD catering, as we trade at many shows, events, private functions and at sites throughout Australia. Chances are if you live in Melbourne and have bought a great tasting ice cream from a clean and well maintained ice cream van... You have bought an ice cream from us already.